Mobile purchases decline in Q1, is poor email formatting to blame?

by Cynthia Boris
A newly published benchmark report from Yesmail shows a decline in mobile purchases in Q1 of 2014. Could be that we’re all just shopped out after the holiday season? Or are email formatting issues to blame? Michael Fisher, president, Yes Lifecycle Marketing says; “More than half of all emails, 52 percent, are opened on a mobile device.Read the full article