Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting

by Greg Finn
A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified — showing that the little star button is more versatile than marketers likely suspected.Read the full article