3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue

by Benjamin Vigneron
If you're an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions. Start by focusing on two issues.Read the full article