Is There Really Such a Thing as a White Hat or Black Hat SEO?

by Lewis Crutch
Google defines Black Hat SEO as manipulation of links for a site to rank higher in Google’s search engine ranking pages. This much is clear from Google’s quality guidelines. It frowns upon and will penalize any action that seeks to artificially manipulate links for a website to rank higher. This is going to be a problem. Why? This is the essence of link building.Read the full article