Online Ads Pick the Pocket of TV Ads

This week was Upfront Season for the television networks, when they preview their upcoming fall lineups in hope of eliciting large advertising buys from advertisers. And for the first time, a significant trend was recognized where money is being spent online rather than on-air. Starcom MediaVest, a large ad buying firm, has shifted more than $500M out of TV over the last year, ...Read the full article