Why Content Marketing Fails Without Strategy

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss the Omnicom/Publicis breakup. We also touch on how PR plays into Google’s Panda algorithm. In addition, we discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing.Read the full article