A Novel Approach To Multi-Screen Marketing: 5 Questions With Authors Natasha Hritzuk & Kelly Jones

by Amy Gesenhues
How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have published a book offering insight on how consu.Read the full article