Facebook, ad holding company Publicis Groupe form partnership

by Justin Lafferty
Facebook has reached a partnership with the third-biggest ad holding company in the world — Publicis Groupe, according to Ad Age. Terms of the deal were not disclosed, but sources told Ad Age that the deal is worth around $500 million. Laura Desmond, CEO of Starcom MediaVest Group (which led negotiations), described the partnership, saying that it is focused on the co-creatio ...Read the full article