How To Sell Your CEO On Investing In Search. Hint: It’s About Insights

by James Green
If you're the CMO of any business, you're likely aware of popular search strategies and how search can take consumers along the purchase journey from intent to action. According to Fleishman-Hillard and Harris Interactive's 2012 Digital Influence Survey, 96% of consumers worldwide indicated that they searched for information about brands or products on the internet, with 89% ...Read the full article