Italian Regulators Take Aim At “Freemium” Apps

by Greg Sterling
Claiming that so-called "freemium" mobile apps mislead consumers, Italy's competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal, Italian authorities have begun to investigate the companies and the issue. Previously, the EU argued that freemium apps are potentially deceptive because they're initial ...Read the full article

  • Italy investigates , Apple and Amazon mobile app practices - 9 readers - Google Inc., Apple Inc. and Inc. are being investigated by an Italian regulator to determine whether they mislead people to make purchases in mobile phone apps that are initially free to download.