Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions

by Ginny Marvin
Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge. The multi-year partnership is "focused on co-creation of product around data, video and images, including core Facebook and Instagram," said Laura Desmond, CEO of Starcom MediaVest Group, the Publicis ...Read the full article

  • Publicis Strikes Deal With Facebook Worth Hundreds of Millions - 14 readers - Publicis Groupe's media and digital agencies are ganging together to ink a deal with Facebook and Instagram for better ad rates and access.

  • Facebook and Publicis Strike Multi-Year Ad Deal - 11 readers - Advertising holding company Publicis Groupe and social networking service Facebook have struck a major multi-year partnership, the companies announced Monday. The deal is worth “hundreds of millions of dollars,” people familiar with the situation said.