Richard Kahn, CEO of eZanga Interview at ad:tech sf 2014
Heather Vale Goss of Performance Marketing Insider speaks with Richard Kahn, CEO of eZanga. In this interview at Ad:Tech in San Francisco find out where the eZanga name came from, how their ad network works, and what kind of tracking is available for both website traffic and phone calls. Also discover what makes their traffic top notch, high-converting and desirable for long-term clients. If you're a publisher, you're automatically approved as long as your traffic is determined to be high-quality by their filtering system. Rich also reveals how to improve the quality of your site's traffic, how they know if traffic is fraudulent, and what new developments they have in store.