Your Guide to Targeting Prospects on Google Display Network (Part 2)

by Adam Kreitman
In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where you target specific websites you want your ads to appear on Well, those are just the tip of the iceberg. In this article, we’ll look at some more interesting ways to target people on the GDN.Read the full article