5 Components of a Landing Page for a “Cold” Email List: A Critique

by Brian Massey
There are few challenges more daunting than mailing to a purchased email list. In fact, I usually recommend against it. Nonetheless, it is often the only way to access a specialized audience, and list purveyors continue to lie about the value of their list. If you are creating landing page for an offer to a purchased mailing list, you will have to work extra hard.Read the full article