American Express- & Delta-Sponsored Instagram Game Aims to Raise Money For Non-Profit

by Steve Hall
American Express and Delta Airlines, with help from BoomBox Inc., have teamed to launch #GoTo, an Instagram-based social media game which aims to tout the airline's New York and Seattle hubs... and do some social good. The campaign embodies gamification and aims to raise money for the non-profit Junior Achievement.Read the full article