C.C. Chapman On Content Marketing & Why Your Voice Matters

by John Bonini
When it comes to content marketing, many entrepreneurs partake in order to help build credibility and establish the elusive "thought leadership." But for C.C. Chapman, it's a little different. He wrote the book on content marketing. Literally. Along with co-author Ann Handley, Chapman published Content Rules which details how to create killer content on varying platforms in ...Read the full article