Is Our Industry Finally Maturing? Thoughts From Internet Week NY

by Kendall Allen
For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" — always get their airtime... we often see sort of a hazy frenzy around a few new bright shiny objects.Read the full article