Search vs. Display: Which AdWords Network Should You Use?

by Erin Sagin
Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously. 99% of the time, this practice will wreak havoc on a PPC account.Read the full article