Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes-Benz Case Study

Car manufacturers are very familiar with races on the track. But what about competition on YouTube? We did a study across the top 30 automotive brands worldwide, analyzing both videos created by the brands as well as the YouTube accounts of 1.5 million enthusiasts who have created their own videos about their favorite cars. Today we put the to the test to find out how each brand is doing.Read the full article