Google’s Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More

by Ginny Marvin
Google is looking ahead to a future in which ads are served up on any number of "smart" devices in your home, in your car and on your body. In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part by saying the definition of "mobile" is continually morphing and it could soon include ...Read the full article