Shopper FOMO – What Is It & Are You Dealing With It Appropriately?

by Barbara Starr
FOMO, or "fear of missing out," is something that is playing an increasingly significant role in today's digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event.Read the full article