The Boring Niche’s Secret Weapon (And How to Use it)

by Sean Smith
I hear it constantly: “My niche isn’t sexy enough for content marketing.” It’s a lie. It’s a crutch. It’s a flat-out excuse. The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle. The “boring” niche actually has a secret weapon. Here’s what it is and how to use it to your advantage.Read the full article