Why employees are your most important content marketing asset

by Jay Baer
This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please subscribe to my YouTube channel.Read the full article

Employees are your most important content marketing asset

The problem with most content marketing is that marketers feel like they have to make it inside the marketing department, or with third party vendors. The future of content marketing is Cooperative Content, with employees and customers helping create interesting, useful content at scale. Jay Baer talks about this principle and more in this short video with Cision Canada. Visit http://www.convinceandconvert.com for more content marketing advice, and subscribe to the Content Marketing Explained playlist for more in this series: http://buff.ly/1lTkCTU