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comscore.com - 12 readers - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. smartphone shopping behavior based on data from its comScore Mobile Metrix 2.0 service. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top re...
adweek.com - 13 readers - If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During a lively presentation at the J.D.