How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)

by Brian Dean
I think you’ll agree with me when I say: It’s REALLY hard to convert ice cold traffic into email subscribers. Or is it? Well, it turns out, you can dramatically increase your site’s email signups by adding one simple page to your site… …a page that’s converting 21.7% of my traffic into new email subscribers.Read the full article

How to Make a Squeeze Page That Converts at 21.7%

See more insights into how to set up and market your Social Squeeze Page: http://backlinko.com/social-squeeze-page OK, so it's no secret that people online today are VERY reluctant to give away their email. Sure, you can bribe them with a free report or ebook. But you've probably seen yourself that those classic strategies are losing their edge. So what can you do? I recommend the Social Squeeze page. It's a new type of landing page that I added to my blog a few months ago. And it's converting nearly 22% of cold traffic into new email subscribers. Here's how it works: First, find a topic that readers in your space are hungry to learn more about. Otherwise they're not going to be willing to hand over their email for more information on that topic. Next, create your video. Unlike a typical squeeze page video that hard sells visitors, you want your video to provide value. Step #3 is to add a headline and subheadline to your page. The goal of the headline and subheadline is to get people to watch your video. So you want the headline to list a benefit a visitor will get from watching your video. Next up, you want to add at least 2 opt-in forms to your page. Like any page that you want to collect emails on, they generally convert best with multiple forms. Finally, you want to make sure your page allows comments and social shares. That way, your page develops some social proof over time (and helps generate traffic directly to that page). If you liked that video make sure to subscribe to my YouTube channel right now: https://www.youtube.com/channel/UCx7J37QuXsGL7QG6SMIpqKg


SEO Strategy 2014: How to Rank in Google Today

Read the full SEO strategy case study here: http://backlinko.com/seo-strategy Are you looking for an SEO strategy that gets results? Then you'll love this video where I share a step-by-step case study of The Guestographic Method: an infographic marketing technique with a focus on building high quality backlinks. How does it work? There are 5 simple steps to follow: 1. First, you (obviously) need an infographic. It doesn't have to be mindblowing...but it should at least be good. 2. Second, you need to find people who might want to check your infographic out. How? Just search for your keywords that describe your infographic. So if you had an infographic about Facebook marketing you'd Google keywords like "Facebook marketing tips" and "How to market on Facebook". 3. Next, it's time to send those people a quick email. Nothing pushy. Literally just an email says something like: "Hey, I saw that you're interested in topic X. I just published an infographic about topic X. Would you like to see it?". 4. When they say "yes", send them a link to your infographic. But also offer to write them a unique intro to go along with it. This greases the wheels a bit and makes them more likely to share your infographic on their site. 5. Finally, include a link to your site in the introduction that you write. This contextual link is MUCH more SEO friendly than getting all of your infographic links from right beneath the infographic. So that's all there is to this simple-yet-powerful SEO strategy. If you want more practical SEO and marketing videos like this subscribe to my YouTube Channel right now: http://www.youtube.com/channel/UCx7J37QuXsGL7QG6SMIpqKg