How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

by Lisa Hoover Mcgreevy
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.” In a recent study of how users interact with brands’ social media posts, Forrester Research found that when it comes to engagement, Instagram is far superior to any other social network.Read the full article