Why I hate split testing (hint: it’s a waste of time)

by Derek Halpern
Split testing is hot right now. Change a button color, and BAM! Conversions through the roof. Tweak one word and watch revenue fly in. And everyone is doing it. There are new great tools that make it easy for non-tech savvy people to create and monitor split tests and that’s what they do. They create split tests.Read the full article

Why I hate split testing (hint: it's a big waste of time)

Split testing can be a powerful tool, but for most businesses, it's a bad idea. In this video, I explain why, when it comes to split testing, just because you can, doesn't mean you should. I also explain when you should split test. After your watch the video, I've got a question for you: Have you ever done something just because you can (even if you shouldn't)? What did you do and why? Share your experience in the comments here: http://socialtriggers.com/split-testing-software-waste/ And if you're looking for more videos on marketing, psychology, entrepreneurship, and more, then subscribe to my YouTube channel right here: http://bit.ly/WqPFyy To get even MORE great free content, exclusive tips, and updates I don't share with just anyone, then be sure to sign up for the Social Triggers mailing list here: http://socialtriggers.com/newsletter