Airport’s Addictive Instagram Game Nails Engagement & Branding Objectives

by Steve Hall
The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam's Schipol airport using Instagram to tout the airline's destinations. They've created an addictive game called Destination Unknown which tests players' knowledge of global destinations.Read the full article