e-tailing group: Social Media Doesn’t Work for Ecommerce

Brick and mortar retailers have embraced social media – but is it loving them back? According to a recent study from e-tailing group, for at least a quarter of the businesses, social media sites are generating less than 1% of traffic to their ecommerce sites. According to its report, built on data from Q1 2014, social media is actively being used: 94% have a Facebook page, 81% ...Read the full article