How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

by Greg Sterling
There's a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. More imagery for consumer maps Data for enterprise use cases I'm sure those are accurate assumptions. I'm sure there are additional use cases that Google has in mind as well — perhaps more real ...Read the full article