Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

by Ginny Marvin
The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it's worth making the switch sooner rather than later. CPC Strategy expected to see management efficiencies, but the team was surprised to see key metrics impr ...Read the full article