Why BuzzFeed is giving agencies viral lessons

by Ricardo Bilton
If you give a man a fish, he’ll eat for a day. Teach him how to make listicles, on the other hand, and both of you will eat for while. That’s what BuzzFeed is betting, anyway. Today’s digital ad climate has forced publishers to act more like agencies. The New York Times, The Wall Street Journal and other publishers are all using their content-crafting expertise to churn out content for brands.Read the full article