Ensuring Your Football World Cup Digital Campaign is No Foul

by Meg Shout
The 2014 Football World Cup “kicks off” on 12th June in Brazil. The country known for its bronze maidens and fierce dancers, Brazil will be in the spotlight for the next couple of weeks. And like players trying to score, marketers across the globe will also be trying to get their campaigns to score a goal through “ambush marketing” – the practice of advertisers associating them ...Read the full article