Applying Ansoff Matrix to PPC Campaigns

by Will Green
In past articles, I have found a link between the knowledge needed to run a successful business and the knowledge needed to run a successful PPC campaign – articles such as ‘Applying the Boston Matrix to PPC‘ demonstrate this. The simple fact is that a PPC campaign must be part of a business since it is a form of advertising and in businesses there is always a marketing sector.Read the full article