Bringing programmatic to mobile

Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying

Programmatic buying is a significant and growing segment of the mobile advertising space. With a leading mobile advertising exchange and as one of the largest bidders on real-time mobile advertising, Millennial Media will share practical tips to getting started with programmatic buying, and will illustrate how agencies, and their advertisers, can benefit from this shift to reach consumers precisely when and where it matters most – on their mobile device.

Julienne Thompson, vp of programmatic, Millennial Media

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