How Canadian Tire got into its social groove

by Lucia Moses
A mass market retailer might not be the first thing that springs to mind when you think of social media innovation. But Canadian Tire Corp., a family of businesses that includes multiple banners, has been on a roll lately. Facebook’s Sheryl Sandberg cited it as a leader in digital advertising for converting its sporting goods retail chain Sport Chek’s print flyer to digital.Read the full article

Hockey Practice - The Canadian Tire Ice Truck Commercial (Extended Cut)

Hockey Practice - The Canadian Tire Ice Truck Commercial Learn More About the Ice Truck Canadian Tire built a truck made of 11 000 pounds of ice to prove how reliable the MotoMaster Eliminator Ultra Automotive Battery with AGM Technology is in the middle of winter. The MotoMaster Eliminator Ultra Battery with AGM was frozen to - 40 degrees celsius before being used to start the Ice Truck. The Canadian Tire Ice Truck not only started with the frozen battery but drove Paul and his son to Hockey Practice.

FB Q1 2014 Earnings - Social Flyer