The WIIFM Factor: What You Need To Know About Lead Generation

by Graeme Benge
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.Business websites need to serve the business. Understanding what role your site plays in the overall success of your business will better inform your marketing strategy.Read the full article