Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

by Jayson Demers
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn't own or work for a business that's targeting them. But be honest with yourself — are they an expense or an asset? Many business owners tend to think of their website and their overall online presence as a sunk cost — something they need to do because their compe ...Read the full article