Infographic: Why Baby Boomers Need to be Included in Your Marketing Strategy

by Zach Bulygo
Nearly every business has a target market that includes baby boomers. And why wouldn’t they? Baby boomers are one of the biggest spenders (with over 70 million of them), and as our infographic below shows, they are spending more time online than ever before. And it’s not sending emails back and forth. Baby boomers are now joining Facebook and other social networking sites in droves.Read the full article