Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

by Ginny Marvin
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing t ...Read the full article