Planning a vacation: value trumps loyalty and search engines rule

by Cynthia Boris
Booking a vacation used to be a job for a qualified professional, but now everyone’s a travel agent thanks to sites like Kayak, Orbitz and Expedia. But online booking sites come in second to the good old, everyday search engine. “The Great American Vacation Study: How Travelers Seek, Shop and Save,” from parago takes an in-depth look at how Americans are planning their leisure ...Read the full article