The case of the brand tweet that (reportedly) took 13 people 45 days to write

by Lucia Moses
When cynicism about corporate social media accounts meets the click-hungry Web, we end up with stories like this one: Business Insider published an article on May 24 with the provocative headline, “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” The 1,350-word story by Aaron Taube provided a detailed, step-by-step look at wha ...Read the full article