The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

by Danny Sullivan
How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It's likely due to what I call "The Recirculation Gap" and how Google probably "recirculates" searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a "U.S.Read the full article