Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception. In order to make your current PLA campaign more effective, you need to understand principal difference of Product Listing Ads from traditional PPC advertising via AdWords. No keywords.Read the full article
Staying On Top of Your PPC Game: An Interview with David Szetela
John Rampton interviews David Szetela from FMB Media at SMX in San Jose, California.