Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot

by Ginny Marvin
In a move to automate the buying and selling process of premium digital TV ad inventory, AOL's Adap.tv and Comcast's FreeWheel announced a new partnership today. Adap.tv's demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring.Read the full article