Foregoing FIFA World Cup Sponsorship, Nike Engages Soccer Fans with Visual Content

by Lisa Hoover Mcgreevy
The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting the next World Champion, brands are even busier putting the finishing touches on their campaigns. The World Cup provides brands with a platform for exposure on a massive, worldwide scale: 32 nations participate and the sport boasts billions of fans, who will ...Read the full article

Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney

To win glory on the world's biggest stage, the world's greatest footballers must be willing to Risk Everything. Watch them, then join them at: http://nike.com/riskeverything Show us how you risk everything. Tag your best moments with #riskeverything for a chance to get featured.