How I Increased My Click Through Rate By 75% With A Dynamic Countdown Timer In Adwords

by David Melamed
Many of us are familiar with dynamic keyword insertion, where you can replace text in an ad with the keyword searched. You no doubt noticed the crazy, funny dynamic ads of ebay… What you probably aren’t aware of is the “Ad Parameterizer” feature within adwords. This nifty tool lets you dynamically change text in an ad using pretty much any variable you can put in a spreadsheet.Read the full article