Is It The Site, Or Is It The Analytics? Debugging Google Analytics

by Brian Massey
As I've said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become scientists of a sort, skilled at measuring and reporting on their digital properties. The tools now exist to help us learn so much about our visitors. But, to paraphrase a famous quote, "With great power comes great potential to screw up.Read the full article