The ad tech threat agencies need to take seriously

by Marco Bertozzi
Marco Bertozzi is president of VivaKi’s Audience On Demand for EMEA and NA client services. I remember sitting with a founder of a well-known demand-side platform a few years back (feels like a lifetime), and he was warning me how the evil Google would disintermediate us all and destroy the agency trading desk business if we were not careful.Read the full article