The Profit-Driven Marketer: Setting a New Standard for Performance

by Rob Newton
What if your search investment could could be managed as a profit center? A growing cadre of performance marketers are rethinking digital advertising basics like KPIs, budgets and customer journeys–all while driving maximum business value. We’re referring to this trend as "profit-driven marketing,” and we’ve been watching from the front row as they develop paid search strategie ...Read the full article